About
I am a strategic creator.
Since graduating from art college in 1999 I have worked with clients in the fashion, food, beverage, beauty, architecture, automotive, hospitality and jewelry industries to produce stills and videos for a broad variety of media.
I am an experienced creative thinker and producer with a holistic approach to content that makes me very comfortable handling projects from concept to creation.
Having earned a BA in Writing and an MA in Advertising and having worked for commercial and governmental organizations in the UK, Greece, India, Indonesia and Japan, alongside professionals from every corner of the earth. I am able to make work that works with and for everyone.
Artist Statement
Social media has massively raised the expectations of consumers when it comes to content. Quality and quantity are both needed. For many brands more than 90% of customer engagement is on social media. Often, the first audience engagement with a brand is a post.
When creating content for a foreign brand in Japan and East Asia it is crucial to embrace the nuances of the local market as well as those of the brand. You are creating a local manifestation of the brand. It is very much case of “thinking creatively within the boxes” that those factors create.
My experience creating branded content for both new and established brands has put me in a unique position to develop realistic social media strategy, with the stamina to stay consistent while yielding new ideas well into the distant future.
Contact
anatolepapafilippou@gmail.com